Direct-to-DVD Releases Shed Their Loser Label

LOS ANGELES — If you missed the red-carpet premiere for the latest “American Pie” movie, you are not alone. There wasn’t one. “American Pie Presents: Beta House,” the sixth film in the popular comedy series, was sent straight to DVD.

Universal Studios Home Entertainment

The sixth of the “American Pie” series, “Beta House,” arrived in stores last month. 

But it’s not another failed straight-to-video movie collecting dust in Blockbuster. “Beta House,” which reached stores late last month, was made specifically for a DVD release and is likely to end up more profitable for Universal Studios than some of the company’s theatrical releases. The film, which cost less than $10 million to make, is expected to sell more than a million units — in line with two previous “American Pie” installments that were produced specifically for DVD release, according to Universal. That translates to sales of about $30 million before adding revenue from rentals and the sale of distribution rights to cable networks.

Once a dumping ground for movies considered virtually unwatchable, the direct-to-DVD pipeline is becoming increasingly important to mainstream film franchises.

Read more: Direct-to-DVD Releases Shed Their Loser Label - New York Times